Floors take more abuse than every other surface in your house combined — feet, paws, spills, sun, furniture, and twenty years of Georgia humidity — and most of them were installed by whoever was cheapest that week. We're Alpine Development Groups, a remodeling company based in Austell, GA, and flooring has become one of the main things we do: LVP installation, hardwood installation, hardwood sanding and refinishing, and tile flooring, across eight Metro Atlanta counties. Same obsession as our bathroom work — proportion, honest materials, and details done right — applied to the surface you touch most.
What Our Flooring Services Include
Here's our whole philosophy in one sentence: a floor fails from underneath, not from above. The plank, board, or tile you see is the last ten percent of the job. The first ninety is subfloor prep — flatness, moisture, deflection, and bonding — and it's the part you'll never see once we're done, which is exactly why most installers rush it. We don't. Every flooring job we do starts with moisture readings, a flatness check, and whatever remediation the subfloor needs: grinding high spots, filling lows, sistering joists where there's bounce, or membranes where there's movement. It's unglamorous, it's invisible when finished, and it's the entire difference between a floor that lasts decades and one that lifts, cups, or cracks in three years.
LVP — luxury vinyl plank — is the floor we install most, and for good reason. It's waterproof by construction, shrugs off scratches and pets, installs cleanly over most existing subfloors, and the better lines genuinely look and feel like wood, with beveled edges and embossed grain. For kitchens, mudrooms, basements, and busy family main levels, it's the most practical floor you can buy. We install both click-lock floating floors and glue-down LVP, and we'll tell you honestly which your house wants: floating is faster and forgiving, glue-down stays put in sun-beaten rooms and under rolling loads. Either way, you get real transitions, undercut door casings, and shoe molding put back on clean — the details that separate a pro install from a weekend one.
LVP Flooring: Beautiful, Waterproof, and Practical
When you want the real thing, we install real hardwood — solid oak and hickory, and engineered hardwood where slabs or budgets call for it. This is slow work done the right way: wood acclimated on your site until the moisture numbers are right, boards racked across boxes to blend color naturally, joints staggered, runs planned off the room's longest sightline so light rakes down the boards instead of across the seams. Stairs get custom-cut treads, additions get woven into existing floors, and every transition gets a purpose-made molding. A hardwood floor installed like this isn't a ten-year floor — it's a fifty-year floor that gets refinished instead of replaced.
And speaking of refinishing: before you price out new floors, let us look at what's already under your carpet. Half the homes we visit are hiding solid oak or heart pine that's just dull, scratched, or yellowed — and a sand and refinish costs a fraction of replacement while keeping character you can't buy new. We sand with dust-containment equipment, cut flat through a full grit sequence (no skipped grits, no chatter marks), test stain colors directly on your floor in your light, and finish with commercial-grade coatings. Three to five days of work, twenty more years of floor.
Hardwood Installation, Done the Slow Way
Tile is the toughest floor you can buy for entries, kitchens, laundry rooms, and baths — waterproof, nearly indestructible, and cool underfoot in a Georgia summer. Our tile floors start with the subfloor: we address deflection, lay cement board or uncoupling membrane so the tile never inherits the wood's movement, and set every tile in full mortar coverage. Layout starts from the room's focal point, not the easiest corner. Grout gets sealed on every job. A tile floor built this way doesn't crack and doesn't hollow-sound — it outlives the cabinets sitting on it.
Along with the floors themselves, we handle the finishing work that makes a flooring job look complete: baseboards and shoe molding removed and reinstalled (or replaced), door casings undercut so flooring slides underneath, transitions that actually transition, and paint touch-ups on trim where the work scuffed it. If your baseboards need fresh paint after a refinish, we take care of it — the room should look finished when we leave, not 'floored, trim pending.'
Hardwood Sanding, Refinishing & Restoration
Here's how a project with us runs, start to finish. First, the free in-home consultation: we measure, look at your subfloor, and talk through LVP vs. hardwood vs. refinish vs. tile for each room — honestly, including telling you when refinishing beats replacement or when your existing floor just needs to be left alone. We bring samples so you see them in your light, not a showroom's. Then you get one written number — not a per-foot teaser that doubles on install day. On install day we move the big furniture, protect everything else, and keep the work area contained. When we're done, trim is back on, floors are cleaned, and we walk the whole job with you before we call it finished.
What does flooring cost? Honestly: it depends, and anyone who quotes you a firm number over the phone is guessing. LVP typically runs less than site-finished hardwood; refinishing typically runs a fraction of new hardwood; tile varies with tile price and pattern complexity. What moves every number is subfloor condition (flat and dry is cheap; wavy or wet takes work), stairs (each one is custom), furniture moving, and trim work. Our quotes are written, itemized, and fixed — the number we give you after seeing your home is the number you pay.
Tile Flooring That Never Cracks
We're based in Austell, in Cobb County, and we install and refinish floors across eight Metro Atlanta counties: Fulton, Cobb, DeKalb, Clayton, Forsyth, Cherokee, Gwinnett, and Paulding — more than 120 cities and communities, each with its own dedicated flooring page on this site, because every neighborhood deserves to find a contractor who actually shows up. Whether it's LVP through a whole main level in Cumming, a hardwood refinish in a Decatur bungalow, or tile in a Dallas entryway, the standard is the same: prep like it matters, install like it's our own house, and stand behind it in writing.
Our Flooring Process, Start to Finish
A lot of our flooring work happens alongside our bathroom remodels — and honestly, that's the ideal way to do it. When we're already remodeling your bathroom, extending the new tile or LVP into the hallway or bedroom means one crew, one timeline, and floors that flow instead of stopping awkwardly at the bathroom door. If you're planning a bathroom project anywhere in our eight counties, ask us about bundling the floors. It's almost always cheaper than doing them separately.
What Affects the Cost of New Floors
Why hire a flooring specialist instead of a handyman with a nail gun? Because floors are the least forgiving surface in your house. A bad paint job gets repainted; a bad floor gets lived on, stared at, and eventually torn out at full cost. We do floors every week — we own the moisture meters, the dust containment, the edgers, and the patience. When you hire Alpine Development Groups for flooring, you're hiring people whose entire reputation in your county depends on the next ten years of that floor, not the next ten days.
Serving Austell and 8 Metro Atlanta Counties
If your floors are tired — scratched, stained, dated, or just not you anymore — start with a conversation. It's free, it's at your kitchen table, and there's no pressure. We'll measure, bring samples, and leave you with a real number and honest advice. That's how neighbors ought to do business, and in our part of Georgia, neighbors are exactly what we are.
Frequently Asked Questions
LVP or hardwood — which should I choose?
It depends on the room and your life. LVP wins for waterproof durability, kids, pets, and budget — it's the most practical floor we install. Hardwood wins for authenticity, longevity, and resale in living areas and bedrooms. At your free consultation we'll talk through each room honestly instead of selling one answer for the whole house.
Can you refinish my existing hardwood floors?
Very often, yes — if the wear hasn't gone through the finish across large areas and there's enough wood left above the tongue-and-groove. We'll check it at your free consultation and tell you straight. Refinishing costs a fraction of new hardwood and keeps floors with character you can't buy new.
How long does a flooring project take, and can we live in the house?
Most single rooms take a day or two; full main levels run several days; refinishing runs three to five days including cure time. Yes, you can live in the house — we phase the work, contain dust, and keep you a path through every room.
Do you offer free consultations, and where do you work?
Yes — free in-home consultations with samples, measurements, and one written quote. We install and refinish floors across eight Metro Atlanta counties: Fulton, Cobb, DeKalb, Clayton, Forsyth, Cherokee, Gwinnett, and Paulding.